What is matcha?

Posted by Moontower Matcha Admin on

A quick Google of “Matcha” presents health facts for days. You can pretty much read until your face turns as green as the tea itself.

Amongst the plethora of benefits, you’ll find impressive stats:

  • 10X times the antioxidant capacity of regular green tea.
  • Caffeine plus theanine for the ultimate calm, yet highly productive energy experience.
  • Chlorophyll rich to support natural detoxification.
  • Catechin rich with high amounts of EGCG for a range of benefits: disease-fighting to a metabolism boost.

Matcha is a true superfood and I’d encourage you to dive deeper into the health facts with your own online search.

Here’s how Matcha can actually benefit you in your life right now. We’ll also discuss Matcha use for strategic caffeine needs that can lead to your most productive days at work, in the gym, or an outdoor adventure.   

….but first, what the heck is it?

Matcha is whole green tea leaves ground into a fine powder. The powder is dissolved in water and consumed - you drink the entire tea leaf in your beverage.

It differs from green tea because the leaves are not steeped and then discarded.

This bright green powder is intriguing stuff….

Matcha’s unique ability to provide focused and calming energy without jitters was recognized long ago. Monks have used matcha for centuries to stay awake and alert while meditating.

Yet matcha’s caffeine content is mild, clocking in around 35 mg per cup, or about half that of a conventional cup of coffee. It’s just enough to give you a nice productivity boost in your day, without jitters or feeling of anxiety.

Extreme biohackers would even be impressed with Matcha’s harvesting heritage.

It’s popular for these individuals to use adaptogens for their unique health benefits. Adaptogens are a group of plants that gain their therapeutic benefit from growing in extreme conditions such as high altitudes, rocky terrain, or harsh environments. 

As a survival mechanism for a stressful existence, these plants ramp up their antioxidant and nutrient production. This results in higher levels of beneficial phytonutrients, antioxidants, and amino acids to give these strong plants their superfood benefits.

Just like powerful adaptogens, Matcha gains its potency by enduring its own unique and extreme stress….darkness.

Plants don’t typically fare well in the dark. But In order to produce the highest quality and best-tasting Matcha, the tea plants are purposefully robbed of sunlight by giant tarps just before harvest.


Matcha plants have literally endured stress for us. For that, we reap the benefits of a unique nutrient profile geared towards healthy living - a true superfood, full of nutrients, helping our body to combat inflammation and the daily stressors of modern life.

As a result, the leaves ramp up chlorophyll production, boosting built-in antioxidants like EGCG and amino acids like theanine for protection. When the leaves are harvested, these extra nutrients carry over into our diet when we consume the tea.

Health benefits aside, this drinkable superfood also offers a special culinary experience. Matcha has the “5th” flavor known as umami. It’s distinct from sweet, sour, bitter and salty.

This unique flavor is most present in ceremonial grade Matcha meant for drinking. Everything else is “food grade” and technically made for cooking applications like ice cream or smoothies.

Ceremonial grade Matcha is unique because it’s handpicked. Only the leaves with the correct color and size are chosen for their natural umami flavor. It’s the highest grade of matcha available.   

Think of it like great coffee. The big brands role up to a tree with a giant machine and shake out whatever beans fall to the ground, whether ripe or not.

Alternatively, your specialty coffee growers handpick only beans that are perfectly ripe, resulting in a delicious cupping experience.

The same meticulous selection is reserved for the highest quality ceremonial matcha.

Why drink matcha?

Matcha makes an excellent coffee alternative.

There’s nothing wrong with coffee, but if you find yourself constantly upping your coffee habit, you’ll eventually need to stop pulling the adrenaline lever further.

Use matcha when you want to cut back on the amount of caffeine you’re consuming daily. Or use it to cycle off coffee completely for a month. It’s an excellent replacement that packs a big antioxidant punch at roughly half the caffeine.

Use matcha when life calls for a late afternoon energy boost.

We all know what happens if you have too much caffeine late in the day - you get sentenced to a night of poor sleep, starring at the ceiling. That’s no fun.

Having a caffeine cut off time is the first step.

But if the afternoon coffee keeps you up, consider Matcha. It typically provides a greater boost compared to regular tea, but not as crazy, jittery or anxiety-inducing as an overdosed coffee-buzz.

You may notice that the unique combo of less caffeine with the theanine actually does a better job at providing you with the clean, long-lasting energy you truly want.

Switch to Matcha if coffee gives you a crash.

If coffee makes you feel like you’re charging up a mountain only to find yourself jumping off a cliff with an inevitable impact at rock bottom, then Matcha’s smooth energy may be just what you’re looking for.

An easy way to enjoy the benefits of Matcha, fancy whisk not required.

Typically, having matcha requires weighing, measuring, and mixing fine green powder. You have to whisk it to remove clumps and then clean up.

We get it, you’re busy, and want all the benefits without the fuss. We created the first pure ceremonial grade matcha in a can so that you can get the boost you want in 3 easy steps: grab, sip, and enjoy!